👋 Hi, I’m Niti — a UX Researcher in Mountain View, CA.

I uncover valuable insights that help shape user-centric solutions and deliver business impact.

In my last role @Brambles, a supply-chain solutions company, I led end-to-end research studies to continuously inform the design and development of a critical asset-tracking app.

Recent Work

Identified 100+ usability issues in a customer-facing app

Identified 100+ usability issues in a customer-facing app
Mapped complex business workflows to discover user needs, behaviors & pain-points

Mapped complex business workflows to discover user needs, behaviors & pain-points
Prioritized business KPIs to shape the information architecture of a customer performance dashboard

Prioritized business KPIs to shape the information architecture of a customer performance dashboard
Validated design direction and gathered user feedback early in the process for making refinements

Validated design direction and gathered user feedback early in the process for making refinements

 
* Some details may have been omitted, changed or hidden due to the sensitive nature of projects.